Transurban-Fluor in partnership with AAA Mid-Atlantic

Orange Cones. No Phones.

Orange Cones. No Phones. and Past Projects

495 Express Lanes

To eliminate distracted driving in the 495 Express Lanes construction zone, Transurban-Fluor and AAA Mid-Atlantic developed Orange Cones. No Phones.

The campaign – started in 2009 – reached more than 10 million people and garnered national recognition, winning the Public Relations Society of America Silver Anvil Award of Excellence and the American Road and Transportation Builders Association 2010 and 2011 Roadway Work Zone Safety Awareness Awards.

The 495 Express Lanes Orange Cones. No Phones. campaign secured more than 26 million impressions. The program included the High School Safety Challenge – a marketing competition among high school students. The campaign also included an Employer Safety Pledge – an awareness campaign for employers along the 495 Express Lanes construction corridor to pledge to raise awareness of the dangers of distracted driving in construction zones among their employees. The Employer Safety Pledge also featured an e-Toolkit – a resource that provided employer partners with the education and outreach materials necessary to successfully raise awareness about the dangers of distracted driving. 140 area employers signed the pledge.

The campaign also included four annual research reports. 2011 research showed that 64 percent of Beltway drivers changed their use of cell phones in construction zones by either not texting or not talking on the phone.

95 Express Lanes

The 95 Express Lanes Orange Cones. No Phones. campaign was based on the successful 495 Express Lanes distracted driving awareness campaign. The campaign began in 2013 and focused on increasing awareness of the dangers of distracted driving in construction zones and ran throughout the duration of project construction, which was completed in December 2014.

The campaign included two annual research reports. According to the May 2014 report, based on a survey of 1,023 drivers who live in Northern Virginia and frequently travel the 95 Express Lanes project corridor, the number of distracted drivers on I-95 who have had a traffic incident or near-miss as a result of their behavior has increased from 24 percent in 2013 to 31 percent in 2014. The report also found that 61 percent of cell phone users who travel the I-95 corridor said they had positively changed their mobile device habits while driving through the 95 Express Lanes construction zone.

The 95 Express Lanes Orange Cones. No Phones. campaign was recognized by the American Road and Transportation Builders Association for the 2014 Roadway Work Zone Safety Awareness Award.

Resources

Snapshot of Orange Cones. No Phones.

  • On-road signage in the construction zone
  • Press conferences to launch two initiatives
  • Major media coverage
  • An employer challenge from Virginia's Secretary of Transportation
  • Email campaigns to the region's businesses
  • A high school program including a marketing competition and informative assemblies
  • Online advertising
  • Online toolkit with materials to fight distracted driving


"Orange Cones. No Phones." Employer e-Toolkit
Terms and Conditions

In order to use the "Orange Cones. No Phones." e-Toolkit and its contents (the "e-Toolkit"), you must read, understand and agree to the following terms and conditions. Please read these provisions carefully, and feel free to contact the Sponsors for an explanation of any terms and conditions you do not understand. By checking the "I Accept" box, you will signify acceptance of these terms and conditions.

The Sponsors of this Toolkit are Transurban, Fluor Enterprises and AAA Mid-Atlantic and their respective affiliates, related companies and contractors (hereinafter the "Sponsors").

  1. The purpose of this e-Toolkit is to raise awareness about the dangers of distracted driving while driving through active construction zones in the Washington, D.C. metropolitan area (hereinafter the "Campaign"). This e-Toolkit is restricted to use by employers in the Northern Virginia region (each hereinafter referred to as the "Employer").
  2. The Employer may use, copy and distribute the e-Toolkit to all employees and contractors of the Employer. The e-Toolkit is to be used by the Employer solely for the purpose of educating its employees and contractors about the Campaign, and is not to be used or distributed, by the Employer or its employees, to any third-party outside of the company.
  3. The Employer agrees that the e-Toolkit may only be posted on the Employer's internal website or worksite, which can only be accessed by the Employer's employees and contractors, and not any third parties outside of the company. The Employer agrees to take all necessary steps to prevent such access by third parties and agrees not to post the e-Toolkit on its or any external website or any page it may have on an electronic social network. The Employer, however, is permitted to acknowledge or describe its participation in the Campaign on its external website, in press releases, in its marketing materials or in other materials produced by the Employer.
  4. The Employer agrees to revise, add or delete certain components of the e-Toolkit only as it relates to customizing the e-Toolkit for its organization. Any customization should not alter the facts or content as it relates to definitions and statistics.
  5. The Employer agrees that the e-Toolkit is the exclusive property of the Sponsors, and shall acknowledge this ownership at all times.
  6. The Sponsors reserve the right to terminate your use of the e-Toolkit, with notice to you, any time you breach any of these terms and conditions. The Employer shall be liable for any and all damages suffered by the Sponsors should the Employer breach any of these terms and conditions.